Birmingham, AL Demographics The Birmingham metropolitan statistical area is larger than the city itself. Bibb, Blount, Chilton, Jefferson, St. Clair, Shelby, and Walker Counties comprise the Birmingham MSA. The 306,649 African Americans in the Birmingham MSA represent 28 percent of the total MSA population. This is the largest minority number of Alabama’s metro areas.

Birmingham Metropolitan Statistical Area Gender Percentage: 46% Male 54% Female Birmingham Metropolitan Statistical Area Population: African-American 73.5% Caucasian 23.5% Hispanic 1.6% Two or more races 0.8% Other 0.6% Birmingham Metropolitan Statistical Area median household effective buying income: $35,146 Target consumer ages: 15-75 Expected attendance: 4,000- 10,000